With the greatest movie ever sold, spurlock creates a good time along with some surprisingly salient observations as he tries to keep his balance on this very slippery slope. Director morgan spurlock super size me, 30 days examines the increased. Boundarypushing oscarnominated filmmaker morgan spurlock explores the world of product placement, marketing and advertising in pom. Morgan spurlocks the greatest movie ever sold might be the. It screened in the new zealand film festival in august 2011 together with an appearance by spurlock to talk about the movie. Amusing but unfocused, morgan spurlocks latest is another enjoyably flawed documentary. Morgan spurlock, the dude who ate all those hamburgers in super size me, is now bringing us the greatest movie ever sold. The greatest movie ever sold, a film that was fully financed through product placement. Jul, 2017 morgan spurlocks documentary the greatest movie ever sold opens in theaters april 22. Apr 26, 2011 the greatest movie ever sold trailer supersize mes morgan spurlock explores product placement in his new film. Spurlocks hilarious movie, now called pom wonderful presents.
Morgan spurlock, still selling, adds old navy, trident and. The greatest movie ever sold quotes morgan spurlock. The greatest movie ever sold official trailer 2011 youtube. Is morgan spurlock buying into film branding or super. He has been married to sara bernstein since may 2, 2016. The film, which follows the directors attempts to finance a documentary about product placement in film and. We speak with documentary filmmaker morgan spurlock about his latest movie, pom wonderful presents. The greatest movie ever sold 2011 directed by morgan. After a flood of rejections, he takes a series of meetings with companies willing to align their brand with hisand make no mistake, spurlock is as much a brand as donald trump or. The greatest movie ever sold, his documentary about the alliance between madison avenue and hollywood, but it would be a better movie if he had even just a little of hicks righteous disgust.
The greatest movie ever sold, directed by morgan spurlock. The movie gives you an in depth look inside the business of advertising by showing the steps and decisions involved. He is a producer and writer, known for super size me 2004, the greatest movie ever sold 2011 and leon. The greatest movie ever sold official trailer 2011. The greatest movie ever sold 2011, comiccon episode iv.
In the greatest movie ever sold, morgan spurlock super size me renders the process transparent as he documents his attempts to get madison avenue to fund his film. Five new words terminology that i learned from the greatest movie ever sold by morgan spurlock was brand collateral, brand personality, faction, brand x exclusive concept for the documentary, and quid pro quo. Whilst supersize me had its moments, and clearly had a big impact on how people view fastfood, it was still a film stating something most people should already know. The greatest movie ever sold, will open in theaters on april 22nd. Boundarypushing oscarnominated filmmaker morgan spurlock explores the world of product placement, marketing and advertising in pom wonderful presents. A documentary about branding, advertising and product placement. Sony pictures classics is in active pursuit of morgan spurlock s latest nonfiction work, the greatest movie ever sold, which will have its world premiere at the sundance film festival in just 12 days. I n his documentary, pom wonderful presents the greatest movie ever sold sony pictures classics, morgan spurlock set out, as he puts it, to make a. Join the campaign for a commercialfree childhood and help put an end to childtargeted marketing. Amusing but unfocused, morgan spurlock s latest is another enjoyably flawed documentary. Review by mattorama12 i love morgan spurlock as a person, but hes just not a good documentarian. Director morgan spurlock doesnt go that far with pom wonderful presents. Morgan spurlock is a documentary film director and producer who is known for tackling edgy and controversial issues with a sense of humor and lightheartedness as a means of breaking down the issue until it becomes more approachable.
Apr 22, 2011 director morgan spurlock doesnt go that far with pom wonderful presents. Mar 15, 2011 morgan spurlock explores the world of product placement, marketing and advertising in pom wonderful presents. Morgan spurlock could sell you the brooklyn bridge. With humor and persistence, filmmaker morgan spurlock dives into the hidden but influential world of brand marketing, on his quest to make. So the movie will be called the greatest movie ever sold.
Filmmaker morgan spurlock needs 600 million media impressions articles, blog posts, tweets, tv spots, etc. The greatest movie ever sold a documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. We will write a custom essay on morgan spurlocks pom wonderful. Apr 19, 2011 morgan spurlock s take on product placement, pom wonderful presents. The greatest movie ever sold yeah, thats actually the full title, morgan spurlocks new takedown of product placement in television shows and movies, starts. Morgan spurlock tries to stay pure by selling out by jordan zakarin a white male, 2554 years old, middle class and clean shaven, stands at a sheetz gas pump, eating a fresh sheetz sandwich and filling his car with reliable sheetz fuel. Morgan spurlock turns his lens on the role that advertising and its stealthier cousins, sponsorship, product placement, and copromotion, play. Apr 14, 2011 morgan spurlock, the director behind the controversial films super size me and where in the world is osama bin laden. Ryan anderson product placement assignment 2320 greatest movie ever sold in this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film.
Documentary filmmaker morgan spurlock super size me gave a presentation at ted in march titled the greatest ted talk ever sold. Morgan spurlocks take on product placement, pom wonderful presents. Morgan spurlock turns his lens on the role that advertising and its stealthier cousins, sponsorship, product placement, and copromotion, play in most of our experiences. Intrepid filmmaker morgan spurlock directs this bitingly ironic documentary, which scrutinizes the pervasive marketing, advertising and product placement.
After watching his documentary pom wonderful presents. Spurlock gave a ted talk based on his 2011 film the greatest movie ever sold. The greatest movie ever sold plays smartly to spurlocks strengths, and the. He says hes not selling out hes buying in to this business model which he says is rampant in the entertainment. Apr 22, 2011 morgan spurlock could sell you the brooklyn bridge. Morgan spurlocks the greatest ted talk ever sold film. The greatest movie ever sold plays smartly to spurlocks strengths, and the result is a breezy, albeit not particularly enlightening documentary. The greatest movie ever sold documentary from sony pictures classics. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metafilm. Essay greatest movie ever sold 1167 words bartleby.
The greatest movie ever sold is a 2011 documentary film about product placement, marketing and advertising directed by morgan spurlock. Morgan spurlock has carved out a pretty successful career for himself by making documentaries about the most painfully obvious things. Morgan spurlocks documentary the greatest movie ever sold opens in theaters april 22. Morgan spurlock, creator of super size me, introduced his documentary on product placement and other forms of marketing last friday. Pom wonderful presents the greatest movie ever sold by gary murray a film by morgan spurlock running time 90 min mpaa rating pg selig film rating matinee. Morgan spurlocks juicy movie sponsor tells how pom. The greatest movie ever sold, may have struggled at first to attract sponsors, but its marketing woes are officially over. The greatest movie ever sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. Morgan valentine spurlock born november 7, 1970 is an american documentary filmmaker, humorist, television producer, screenwriter and playwright spurlocks films include super size me 2004, where in the world is osama bin laden. Morgan spurlock makes documentary film and tv that is personal, political and, above all, deeply empathetic.
Spurlocks movie sold to product placement morgan spurlock knows product placement is the rule, not the exception in hollywood, and has become. Spurlock uses his irreverent comedic style to infiltrate corporate boardrooms and ad agency. The greatest movie ever sold, a film that was entirely financed by brand partners doing product placement in the film which deconstructs and satirizes product placement in film. Morgan spurlock was born on november 7, 1970 in parkersburg, west virginia, usa as morgan valentine spurlock. I was asked to cover the sxsw film festival screening of morgan spurlocks new documentary, pom wonderful presents. If youre reading this story, you too are helping the cause, or being. A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. On friday, april 22, pom wonderful hits the silver screen as the title sponsor in the new film pom wonderful presents. April 27, 2011 does the movie about product placement live up to its hype. May 03, 2011 spurlocks movie sold to product placement morgan spurlock knows product placement is the rule, not the exception in hollywood, and has become a critical part of paying for projects. Selling morgan spurlocks greatest movie ever sold the new. We will write a custom essay on morgan spurlock s pom wonderful.
Youre going to see the whole thing take place from beginning to end. Selling morgan spurlocks greatest movie ever sold the. Apr 28, 2011 with the greatest movie ever sold, spurlock creates a good time along with some surprisingly salient observations as he tries to keep his balance on this very slippery slope. What i want to do is make a film all about product placement, marketing and advertising, where the entire film is funded by product placement, marketing and advertising. The greatest movie ever sold trailer supersize mes morgan spurlock explores product placement in his new film. The greatest movie ever sold continues this formula, only this time you dont get the added. Intrepid filmmaker morgan spurlock directs this bitingly ironic documentary, which scrutinizes the pervasive marketing, advertising and product placement practices that. The greatest movie ever sold plays smartly to spurlock s strengths, and the result is a breezy, albeit not particularly enlightening documentary. Sony pictures classics is in active pursuit of morgan spurlocks latest nonfiction work, the greatest movie ever sold, which will have its world premiere at the sundance film festival in just 12 days. Apr 25, 2011 the conceit behind the greatest movie ever sold is that spurlock created a movie about product placement by actually soliciting product placements and filming his efforts to convince advertisers. The conceit behind the greatest movie ever sold is that spurlock created a movie about product placement by actually soliciting product placements and. The greatest movie ever sold i could imagine this charming redheaded 40yearold. Morgan spurlock explores the world of product placement, marketing and advertising in pom wonderful presents.